Celebrity partnerships

Celebrity partnerships

Overview

UNICEF works worldwide with approximately 33 international Goodwill Ambassadors, 11 regional Ambassadors and over 200 national Ambassadors and a wide range of children’s advocates around the world to increase public awareness of the rights of children and women and of UNICEF's work protecting those rights.

Celebrities working and collaborating with UNICEF have a wide range of talents and achievements, but they all share a commitment to use his professional prestige, celebrity status, and influence in the artistic world, in the media, and among his large fan base, to promote behaviour a change and advocate for the children’s rights.

Over the years UNICEF Mozambique has been working with a range of national artists committed to advance child rights in the country though child participation interventions, media interviews, essays, campaign TV spots and live performances. These artists include renowned painters such as the late Malangatana, Naguib and Gemuce, acclaimed writers such as Paulina Chiziane and Mia Couto, popular singers such as Mingas, José Mucavel, Elvira Viegas and a number of a younger generation of singers including Valdemiro José, Julia Duarte, Isabel Novella, Yolanda Kakana, among others. 

From December 2012 to June 2014, the acclaimed musician Stewart Sukuma has formally worked with UNICEF as the first National Ambassador for the organization in the country, following several years of close collaboration, supporting a range of awareness raising awareness, particularly the production of a Facts For Life music album called “Musica é Vida” with the participation or more than 15 leading Mozambican singers including the UNICEF Regional Goodwill Ambassador, the Zimbabwean singer Oliver Mtukudzi.

In November 2014, the Mozambican singer Neyma, who has been collaborating with UNICEF and the Ministry of Health over the past years particularly in national health weeks and breast feeding promotion, was appointed UNICEF Ambassador for Mozambique, and since then has been supporting national efforts to raise awareness among pregnant women to prevent malaria through the use of Mosquito Nets and the Preventive Treatment and also raising awareness against child marriage.

In May 2016, the formal professional basketball player Clarisse Machanguana, a successful role model and example of determination and dedication, with the potential to influence an entire generation of youth with her visionary spirit, was appointed UNICEF Ambassador for Mozambique.  Clarisse Machanguana has been showing high commitment to child rights, with a particular focus on adolescents and girls empowerment. She has also developed her own awareness raising and life skills initiatives with young people mobilizing a range of stake holders partners from Government, donors to development partners, and proactively approached UNICEF for collaboration. She is a respected personality for her integrity, reputation and high networking skills among development partners, line ministries and key influencers in the Mozambique.  


sign up for our newsletter